Pure Land of Ultimate Bliss (Xi Fang Ji Le Shi Jie)

This is the Buddha Land of Amitabha Buddha. In Amitabha Sutra. (Amituo Jing （阿弥陀经）

There is full description about this Pure Land. This is the world of utmost joy without suffering（极乐）. With the spiritual power of Amitabha Buddha, all beings in this world will understand Dhamma easily and practise diligently, and attain enlightenment eventually.

Therefore by reciting Amitabha Buddha's name, Buddhist followers hope that they will be born in this Pure Land after their lives on earth.